Can we assess the morality of our UX?


Morality is a combination of personal and social standards. It allows us to behave acceptably in society. What morality really means is something philosophers and the like have been reflecting on for ages.

Writer and scientist Jonathan Haidt is among them. I discussed his Moral Foundations Theory in my article “A moral divide: why progressives and conservatives don’t get each other.”

I have a few problems with Haidt’s model, but I will not explore these in this article. I will, instead, discover how we can use his model to identify the moral choices we make when designing digital products.

I will do this by going through the five foundations Haidt uses to identify morality:

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